19-20 марта в Краснодаре пройдет конференция для руководителей медицинских клиник «Медицина как бизнес». Организаторами выступают «Деловая газета. Юг» и Центр роста продаж «Ледокол». «Конференция „Медицина как бизнес“ — это главное событие Юга России для тех, кто управляет медицинской клиникой или реабилитационным центром. Это мероприятие, на котором каждый из спикеров является ведущим экспертом в своей области», — рассказали организаторы.
Программа состоит из трех разделов управления медицинским бизнесом: медицинский маркетинг; персонал; бизнес-процессы клиники. Спикеры расскажут участникам, как повысить доверие пациентов с помощью удаленного консультирования, как правильно позиционировать и продвигать клинику в соцсетях, эффективно адаптировать медицинский персонал, выбрать спектр услуг, которые будут пользоваться спросом. Также эксперты поделятся секретами увеличения притока пациентов, работы с отзывами клиентов, расскажут о плюсах внедрения в клинику технологии бережливого производства.
В качестве спикеров выступят генеральный директор консалтингового агентства Macon Илья Володько, специалист по медицинскому PR Анна Калинина, основатель и руководитель агентства интернет-маркетинга Digital Info Гоар Салафаниди, креативный директор агентства Ruport Николай Андреев, руководитель пресс-службы HeadHunter по ЮФО и СКФО Алена Манохина, руководитель Центра роста продаж «Ледокол» Екатерина Приходько, директор ООО «МедРейтинг» (Prodoctorov.ru) Сергей Федосов, доктор экономических наук, заслуженный экономист Кубани Александр Полиди, генеральный директор ООО «ЮИКЦ» Владислав Варшавский, руководитель центра «Телемедицина» (Тель-Авив) Константин Уманский, консультант по медицинскому маркетингу (Тель-Авив) Владислав Двойрис, адвокат, партнер юридического агентства ООО «Медицина и право» Екатерина Юрьева. Мероприятие состоится в конференц-зале отеля «Golden Tulip». Партнеры мероприятия: ООО «Аполис», «Техноавиа», Отель «Golden Tulip» Информационные партнеры: Журнал «Краснодар Magazine», «ПроДокторов», «Expomap», «Врачи вместе», «РБК Краснодар», «ЮГ Times», радио «Звезда», радио «DFM», телеканал «Краснодар», «HeadHunter».
Расписание, пакеты участников и дополнительная информация доступны по ссылке naseminar.su.
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